Example: Advisory Report for External Communications
This advice should contribute to achieving organizational and/or marketing goals. To achieve these goals, you must take into account the attitude – and therefore image – that the target group has towards the client or its brands.
A communication plan that does not take into account the image of the client will not work. And a communication plan that does not contribute to organizational goals is not worth investing money and other resources in.
Communication
Roughly speaking, the field of communication can be divided into External Communication and Internal Communication.
External Communication can be divided into Marketing Communication and Corporate Communication.
Marketing communication is primarily aimed at buyers of goods and services. Corporate communication is aimed at all other target groups.
